the idea of knowality began when…
The founder, Trent Haywood, MD, JD, experienced firsthand how difficult it can be for innovative companies to enter the complex and potentially strange world of healthcare. The labyrinth of providers, payers, and regulatory agencies entangled the best of startups and limited the ability to deliver value. If there could be a firm that specialized in venture services in the same manner that firms specialize in venture capital, healthcare startups and entrepreneurial companies could significantly enhance chances of success and reduce costs of market adoption.